In the wood coating sector, the search for innovative technical and aesthetic solutions can not be separated from a close collaboration with the world of Architecture and Design.
IVM Chemicals is committed to this for years, along with major players in the sector, projects that contribute to the quality and beauty of living.
The interest in the evolution of esthetical and functional requirements of the spaces in which we live, has brought IVM to contribute enthusiastically for the second year to the proposal of Architech and MiCue Milano Design, which in 2013 held in Milan for the first time MILANO DESIGN FILM FESTIVAL, International Film Festival dedicated to the world of design and architecture.
Given the huge success, both nationally and internationally, the face of the Milan Design Film Festival has become increasingly itinerant and eclectic: from July 1st to 15th 2014, in fact, will present 8 films in Venice at the University IUAV, in the Tolentini Central Library.
"A short trip through a selection of recent films shows that the production of video-documentaries has innovated its expressive kit to adapt to a more immediate communication, empathy and emotional impact. Buildings, metropolis, urban plans are proposed with new narratives. speaks not only works, but also address social problems are very close to the general public."